Marketing Basics for Small Businesses
Get started building your business with these introductory lessons in social media development!
In the Marketing Basics for Small Businesses course, you will gain access to a series of webinars hosted by Anna-Vija McClain, founder and CEO of Piccolo Marketing. Working with small businesses and entrepreneurs, she and her team at Piccolo Marketing provide an “outsourced Marketing Director” model, coaching “on-demand” and executing strategic marketing campaigns to build a successful brand at an affordable budget.
Through this course, you will gain access to webinars that cover a host of topics ranging from SEO basics to Email Marketing. The methods discussed in this series are the exact techniques Piccolo Marketing uses internally, as well as for their clients, on a daily basis to ensure sustainable growth and the creation of effective digital marketing strategies. This course will serve as the perfect starting point for any business looking to grow and better develop a digital marketing plan for the future!
Anna-Vija McClain has become an expert in small business efficiency and growth. Starting in restaurants at the age of 16, she worked her way up in the Private Club industry, before leaving to start her own marketing company for small businesses, Piccolo Marketing.
Anna-Vija is passionate about helping small business owners create scalable businesses with amazing company culture! She is dedicated to helping the small business community through her coaching services and online learning platform, Piccolo University. In addition, she is the youngest mentor at SCORE Nashville, a non-profit offering volunteer coaching to entrepreneurs and a 2019 Finalist for the Nashville Emerging Leader Chamber of Commerce Award. She has helped hundreds of business owners grow their personal and professional brands!
Anna-Vija is active in the Nashville community through numerous charities, Boards, and volunteer efforts. She has served as the President of the Nashville chapter of Women in Digital, and serves on the Board of Directors for Mental Health America of the Mid-South. Anna-Vija frequently speaks at events such as HubSpot’s INBOUND conference, and colleges, including the Vanderbilt Owen Business School, Middle Tennessee State University Jones College of Business, Belmont University, and Volunteer State Community College.
StartCreating Systems 101 - How to Develop a Scalable Business (68:50)
StartSEO 101 - Understanding Search Engine Optimization (48:25)
StartSocial Media - How to Create a Social Media Campaign (44:32)
StartWebsite Optimization - Engaging Your Audience (79:00)
StartEmail Marketing - Make Emails Work for You! (49:09)